About
Who's behind this, and why you can check the work.
I'm Brooks. ITS DAD is where I put the things I build — and everything here was made to solve a real problem before it was ever offered to anyone else. This page exists so you can decide whether to trust it.
Most of what I build starts the same way: I'm doing something ordinary, I notice the system around it is worse than it needs to be, and I can't let it go.
Driving rideshare taught me that drivers run real businesses with almost no instrumentation. Coaching and watching youth football showed me how much of the instruction is inherited guesswork. Spending years as a Google Local Guide showed me how many good local businesses lose to a competitor with a better-maintained profile. Each of those turned into a product.
I'm hands-on and curious to a fault. I like taking something messy apart, understanding why it works the way it does, and rebuilding it so a normal person can use it without a manual. That's true of software, of a brand, and of the back-office process nobody wants to document.
Family and entrepreneurship are the reason the name is what it is. This is a business built around being present, working on things I actually believe in, and proving out ideas without waiting for permission or a funding round.
AI is what makes a one-person operation credible at this scope. I use a specialized toolchain to research faster, explore more directions, test more thoroughly, and iterate without stalling. The strategy, the judgment, the product vision, the design decisions, and the final output are mine. If you hire me, I'm who you talk to and I'm who's accountable.
Founder story
I build with AI. You buy the result.
A short note on how an AI-augmented workflow lets one person ship practical products at a serious pace.
A few years ago, building the things I imagined meant a team, a budget, and a calendar I didn't have. Today I work with a toolchain of specialized AI agents that act like a fast research department, a patient editor, and a second pair of eyes on code, copy, and design.
That doesn't mean the product builds itself. It means I can explore more directions, test more assumptions, and finish more versions without waiting for permission. The judgment is still mine: what problem to solve, what to keep, what to cut, and what to ship.
What that looks like in practice
- →A prompt vault that turns scattered ideas into usable marketing and product copy.
- →A local-business dashboard built from the messy reality of Google Local Guides and real customer reviews.
- →A youth-football coaching app that replaces inherited guesswork with structured instruction.
- →A course on building AI agents, because the best way to understand the tool is to teach someone else to use it.
Every item in the catalog is something I wanted to exist — and made exist — so someone else can skip the setup and just use it.
What you can expect
How I work
Six commitments that hold whether you spend nothing or hire me directly.
Founder-led strategy and accountability
The person who scopes the work is the person who does it. Nothing gets handed off to someone who wasn't in the room.
AI-augmented research and production
A network of specialized AI agents handles research, drafting, variation, and QA. I set the direction and make the calls.
Rapid prototyping
I'd rather show you a working version in two weeks than argue about a document for two months.
Clear commercial thinking
Every build has to answer who pays, why, and what it costs to deliver. Pretty and unprofitable isn't a product.
Direct communication
Plain language, real timelines, and an early heads-up when something changes.
Honest scope and status
Concept is called a concept. Prototype is called a prototype. You'll always know what you're actually looking at.
Insider List
Join the ITS DAD Insider List
Get exclusive AI tools, business resources, launch announcements, discounts, and premium downloads before everyone else.
Built in production. Proven before it's sold. Answered by a person.
If that sounds like what you need, say so.
Available-now services can start this week. Larger custom projects go through a short fit check first.