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My working prompt library, the launch checklist I use on every product, and the systems notes behind this site.

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Essay • 7 min

The three places AI actually pays off in a small business

Most AI pilots fail because they target the visible work instead of the repetitive work. Here is the filter I use before automating anything.

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Checklist • 10 min

The 22-point local visibility checklist

Everything I check on a Google Business Profile before touching anything else — in the order that moves rankings fastest.

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Guide • 9 min

How to price your first offer without guessing

A four-step method for setting a price you can defend, raise, and repeat — instead of picking a number and hoping.

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Calculator • 6 min

What rideshare actually pays: the true hourly formula

The math the apps do not show you — net of fuel, depreciation, maintenance, dead miles, and self-employment tax.

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Guide • 8 min

Teaching youth football in the right order

Why fundamentals sequencing matters more than any single drill, and the progression I would give any first-year coach.

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Template • 5 min

The family chore economy that survived a year

Most allowance systems collapse in three weeks. This one lasted, and the reason is the part everyone skips.

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AI tools I actually use

Prompts, workflows, and the stack behind every product here.

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